PROBLEM STATEMENT
Inboxes. Where Leads Go To Die.
Real estate teams live inside their inboxes. Leads, offers, follow-ups, vendor updates, buyer questions and admin clutter all arrive in the same place, often with no clear priority.
The issue was not just email volume. It was that important opportunities could be buried under low-value noise. For Slipstream, I explored how an automation-backed interface could help real estate teams filter, organise and act on emails without needing everything to be hardcoded behind the scenes.
TIMEFRAME
ROLE
STACK
KEY OUTCOMES
Small Interface With A Big Use Case.
Created a rapid proof-of-concept for email organisation and automation platform.
Designed a client-facing interface that could plug into Slipstream's automation workflows.
Focused the product around lead generation, follow-ups, offers, and noise reduction.
Presented the concept to Slipstream's founder, who responded strongly to the idea and its potential.
CONTRIBUTION
Forward Thinker
Conceptualised and shaped a product direction, mapped key workflows and designed in Figma.
Mapped key workflow logic for how emails could be filtered, categories, prioritised and actioned.
Ideated workflow solutions around filtering, follow-ups, offers, and noise reduction.
Considered automation logic and development requirements.
Presented the concept to SlipstreamAi's founders.
